Selected work, in ascending order.
A decade of owning web programs end-to-end, where strategy, experimentation, and revenue stay tightly connected.
HubSpot
ActiveWorking at the intersection of website strategy and developer experience, helping builders ship high-quality apps and CMS assets, and making sure what customers see is fast, intuitive, and trustworthy.
DreamTown Realty
Owned web, experimentation, and acquisition end-to-end, defining standards, running A/B and multivariate tests, and tying web directly to pipeline. Turned organic traffic into measurable demand and revenue.
Builds & Side Missions
Tinkering since I built PCs from spare parts. Lately, AI-assisted tooling like a Cursor AI theme checker that automates quality checks and gives developers faster, cleaner feedback.
I built Auxilium for my daughter, and for the 1 in 5 people who learn differently. It's an accessibility-first web browser for dyslexic readers, with page-wide font switching, Irlen-style color overlays, and word-by-word text-to-speech built natively into every site she visits. No extensions to juggle. No compromises.
Incoming transmissions.
Talks and live-coding sessions, broadcast from the conference floor. Pull up a chair.
Avoiding Traps & Pitfalls
ALT Attributes
HostHosted by Nick LaporteLate-night conversations with the people who keep the internet running while you sleep: the founders, the maintainers, the on-call engineers, and the friends-of-friends with one truly weird production story.
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